BUE 3123 - Entrepreneurial Marketing Management

3 Credit Hour(s)

Acquaints students with marketing the small business venture including start-up planning and target market development. This course focuses on developing the firm’s marketing plan, analyzing the firm’s product or service delivery, and the distribution problems facing small businesses. The written marketing plan will include application of the product life cycle and territory expansion and will require considerable computer applications.

Prerequisite: BUR 2153, MAT 1853
Availability: Fall

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