LDR 5173 - Marketing for Leaders

3 Credit Hours

Every organization - churches, non-profits, corporations - have a need for marketing perspective, whether it be promoting their cause, obtaining clients, or reaching out to people for their church. Leaders at any level need to understand the critical issues, components, and environment force of marketing. This course will provide a leader with an understanding of those components and how to determine which marketing efforts are appropriate. The leader will be able to evaluate the effectiveness of their organization’s marketing efforts, whether planned by the leader or an associate.

Availability: Spring

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