| |
Apr 16, 2024
|
|
|
|
|
Undergraduate Day Catalog 2017-2018 [ARCHIVED CATALOG]
|
BUS 5053 - Marketing Management3 Credit Hour(s)
This course examines the planning processes marketing managers use to develop each functional area of marketing. Students prepare and present a comprehensive marketing plan using actual case studies to identify the central issue, recommend alternatives, and implement strategies.
Availability: Spring
View textbook information.
|
|