Jan 22, 2020  
Undergraduate Evening & Online Catalog - 2018-2019 
Undergraduate Evening & Online Catalog - 2018-2019 [ARCHIVED CATALOG]

BUR 2153 - Principles of Marketing

3 Credit Hours
Designed to give the student an understanding of the forces and institutions of the market-oriented society in which we live. Examines the business activities that direct the distribution of goods and services from producer to user. Business competence is developed through the study of the strategic functions of the market in an environment of individual freedom.


Prerequisite: BUS 1183  , MAT 1853
Availability: Fall/Spring

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