Mar 29, 2024  
Undergraduate Day Catalog 2018-2019 
    
Undergraduate Day Catalog 2018-2019 [ARCHIVED CATALOG]

BUS 5213 - International Marketing

3 Credit Hour(s)
Introduction to issues and practices in international marketing. Focus is placed on cultural, legal, social, economic, and behavioral differences that affect marketing in global environments and on how the marketing mix is adapted to different cultures, Importance of world trade and the global business environment is emphasized.

Prerequisite: BUS 5053  
Availability: Fall/Spring


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