Mar 29, 2024  
Undergraduate Day Catalog 2018-2019 
    
Undergraduate Day Catalog 2018-2019 [ARCHIVED CATALOG]

PRL 2903 - Introduction to Advertising

3 Credit Hour(s)
An interactive review of the business, creative, behavioral, economic and ethical aspects of advertising, with emphasis on understanding core introductory concepts of the history, philosophy, development, and application of the discipline.

Availability: Spring


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