BUR 3023 - Consumer Behavior

3 Credit Hours

Provides an analysis of the environmental, social, and psychological factors that influence an individual’s buying decisions. Areas studied include consumer motivation, personality, attitude formation and learning processes, social class, reference groups, marketing media, and institutions.

Prerequisite: BUS 2013 or MAT 2003 , BUR 2153, MAT 1853
Availability: Spring

View textbook information.