Apr 20, 2021  
Undergraduate Day Catalog 2013-2014 
Undergraduate Day Catalog 2013-2014 [ARCHIVED CATALOG]

BUR 3023 - Consumer Behavior

3 Credit Hour(s)
Provides an analysis of the environmental, social, and psychological factors that influence an individual’s buying decisions. Areas studied include consumer motivation, personality, attitude formation and learning processes, social class, reference groups, marketing media, and institutions.

Prerequisite: BUS 2013 , BUR 2153 , MAT 1853 
Availability: Spring

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