May 29, 2023  
Graduate and Pharmacy Catalog 2021-2022 
Graduate and Pharmacy Catalog 2021-2022 [ARCHIVED CATALOG]

BUS 5213 - International Marketing

3 Credit Hours
Introduction to issues and practices in international marketing. Focus is placed on cultural, legal, social, economic, and behavioral differences that affect marketing in global environments and on how the marketing mix is adapted to different cultures, Importance of world trade and the global business environment is emphasized.

Prerequisite: BUS 5053
Availability: Fall/Spring

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