Nov 21, 2019  
Graduate & Pharmacy Catalog 2013-2014 
Graduate & Pharmacy Catalog 2013-2014 [ARCHIVED CATALOG]

BUS 5363 - Integrated Marketing Communication

3 Credit Hours
The IMC concept and process focuses on companies that truly put the customer first by integrating marketing and communication strategies to achieve balance and efforts to acquire and retain customers. This course integrates communications and marketing strategies and provides the student with the analytical skills required to effectively implement marketing plans.

Prerequisite: BUS 5053 

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