Public Relations, B.A.

Program Learning Outcomes

“Expected student learning outcomes specify the knowledge, skills, values, and attitudes students are expected to attain in courses or in a program.” Page 69. Resource Manual for the Principles of Accreditation: Foundations for Quality Enhancement, Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), 2018.

1. Develop proficiency in communicating among strategic publics using various modes and channels. 
2. Understand how organizations are embedded in social contexts and their responsibilities in those contexts.
3. Demonstrate critical thinking skills.
4. Identify ethical issues between competing publics through use of ethical communications.

Graduation Requirements

Conferral of a Baccalaureate degree in this program of study is determined by successful completion of the Baccalaureate Graduation Requirements outlined here .

NOTE: Students must earn 42 upper level (3000-4000) credit hours in order to graduate. A total of at least 21 of these upper level credit hours must be completed in the selected major.

Visit this program’s information page  for additional program-specific requirements.

Faith, Roots, and Reason (General Education) - 43 Credit Hours

Public Relations majors must meet the Baccalaureate Degree Requirements  as set out in the Faith, Roots, and Reason (General Education) Program .

Public Relations Major - 42 Credit Hours

Additional Required Credit Hours - 35 Credit Hours

These additional hours may be fulfilled by a minor, second major, general electives taken concurrently, previous coursework taken at PBA or through transfer credits.

Sample Degree Plan

Public Relations Degree Plan