EORM 4094 - Advanced Web Technologies for Leaders

4 Credit Hours (Elective)

This course explores contemporary web technologies used by organizational leaders and individuals desiring to increase their outreach, manage their online reputation, and be found by search engines. The course studies web technologies such as blogs, web video, local and mobile web pages, and online social media sites as communication and marketing tools. Students will implement web technology strategies within a framework organized around content creation, communication systems, and online social networks. In this hands-on course each student learns, step-by-step, the process to build a personal blog; this in turn gives them skills to do the same for an organization.

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