BUR 4443 - Marketing Management

3 Credit Hours

This course examines the strategic role marketing plays in assisting businesses reach their goals and objectives. The planning processes marketing managers use to develop each functional area of marketing are studied. Students prepare and present a comprehensive marketing plan using actual case studies to identify the central issue, recommend alternatives, and implement strategies.

Prerequisite: BUR 2153 , BUM 2183, MAT 1853
Availability: Fall/Spring

View textbook information.