May 23, 2024  
Graduate and Pharmacy Catalog 2021-2022 
Graduate and Pharmacy Catalog 2021-2022 [ARCHIVED CATALOG]

BUS 5363 - Integrated Marketing Communication

3 Credit Hours
The IMC concept and process focuses on companies that truly put the customer first by integrating marketing and communication strategies to achieve balance and efforts to acquire and retain customers. This course integrates communications and marketing strategies and provides the student with the analytical skills required to effectively implement marketing plans.

Prerequisite: BUS 5053 
Availability: Fall/Spring

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