BUR 3203 - Data-Driven Marketing

3 Credit Hour(s)

This course equips students with the essential skills to leverage data for informed marketing decisionmaking. By combining marketing with data analysis techniques, students will learn to extract valuable insights from various data sources, analyze market trends, understand customer behavior, and optimize marketing campaigns. Through hands-on exercises and real-world case studies, students will develop the ability to use data to drive effective marketing strategies and achieve measurable results.

Prerequisite: BUR 2153 and BUS 3613

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