Marketing, B.S.

General Education Requirements - 43 Credit Hours

Marketing majors must meet the Baccalaureate Degree Requirements  as set out in the General Education Program .

• Mathematics Requirement: Prospective business majors must complete MAT 1853 - College Algebra  or Calculus or Trigonometry with a grade of “C-” or better, and are highly encouraged to take this during their freshman year.
• Global Studies Requirement: BUI 3633 - Global Business  fulfills the 3 credit hour Global Studies Requirement.
• Social Science Requirement: Rinker School of Business majors fulfill the 3 credit hour Social Science Requirement through major study (
  BUS 2343 - Principles of Macroeconomics
    and
  BUS 2353 - Principles of Microeconomics
   ).

Required Business Core - 45 Credit Hours

• ACG 2013 - Financial Accounting
• ACG 2023 - Managerial Accounting
• BUS 1183 - Introduction to Business
• BUS 2013 - Business Statistics
• BUS 2133 - Information Systems for Business
• BUS 2343 - Principles of Macroeconomics
• BUS 2353 - Principles of Microeconomics
• BUS 3053 - Business Research Methods
• BUS 3193 - Business Law 1
• BUS 4303 - Business Strategies
• BUF 2173 - Principles of Finance
• BUI 3633 - Global Business
• BUM 2183 - Principles of Management
• BUM 4053 - Leadership & Ethics
• BUR 2153 - Principles of Marketing

Required Marketing Courses - 12 Credit Hours

• BUR 3023 - Consumer Behavior
• BUR 3043 - Sales Management
• BUR 4443 - Marketing Management
• BUR 4463 - International Marketing

Advanced Marketing Concentration - 12 Credit Hours

• BUR 3063 - Marketing Research & Decision Making
• BUR 3143 - Digital Marketing
• BUR 3163 - Integrated Marketing Communications
• BUSV 4713 - Internship in Business

Franchise Concentration - 12 Credit Hours

• BFR 2123 - Principles of Franchising
• BFR 3123 - Franchise Creative Ventures
• BFR 4123 - Franchise Management & Operations
• BUSV 4723 - Internship in Franchising

Note:

Use General Electives to complete a total of 120 credit hours.

Sample Degree Plan

Marketing Degree Plan Advanced Concentration  

Marketing Degree Plan Franchise Concentration