Apr 09, 2020  
Undergraduate Day Catalog 2017-2018 
    
Undergraduate Day Catalog 2017-2018 [ARCHIVED CATALOG]

BUR 3163 - Integrated Marketing Communications

3 Credit Hour(s)
Study of advertising and other promotional activities. Topics include the promotion mix in marketing goods, services, ideas, and persons.

Prerequisite: BUS 2013, BUR 2153, MAT 1853; Senior standing
Availability: Spring


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