Nov 20, 2019  
Undergraduate Evening & Online Catalog - 2018-2019 
    
Undergraduate Evening & Online Catalog - 2018-2019 [ARCHIVED CATALOG]

BUR 3023 - Consumer Behavior

3 Credit Hours
Provides an analysis of the environmental, social, and psychological factors that influence an individual's buying decisions. Areas studied include consumer motivation, personality, attitude formation and learning processes, social class, reference groups, marketing media, and institutions.

 

Prerequisite: BUS 2013  or MAT 2003  , BUR 2153 , MAT 1853  
Availability: Spring


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