Jan 25, 2020  
Undergraduate Evening & Online Catalog - 2018-2019 
    
Undergraduate Evening & Online Catalog - 2018-2019 [ARCHIVED CATALOG]

BUR 4443 - Marketing Management

3 Credit Hours
This course examines the strategic role marketing plays in assisting businesses reach their goals and objectives. The planning processes marketing managers use to develop each functional area of marketing are studied. Students prepare and present a comprehensive marketing plan using actual case studies to identify the central issue, recommend alternatives, and implement strategies.

 

Prerequisite: BUR 2153  , BUM 2183 , MAT 1853  
Availability: Fall/Spring


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