| |
Apr 26, 2024
|
|
|
|
|
Undergraduate Day Catalog 2018-2019 [ARCHIVED CATALOG]
|
BUR 3163 - Integrated Marketing Communications3 Credit Hour(s)
Study of advertising and other promotional activities. Topics include the promotion mix in marketing goods, services, ideas, and persons.
Prerequisite: BUS 2013 or MAT 2003 , BUR 2153 , MAT 1853 ; Senior standing
Availability: Spring
View textbook information.
|
|