Oct 21, 2019  
Undergraduate Day Catalog - 2018-2019 
    
Undergraduate Day Catalog - 2018-2019 [ARCHIVED CATALOG]

BFR 2123 - Principles of Franchising

3 Credit Hour(s)
Explores the evolution and growing importance of franchising as a dynamic business strategy and model and prepare students for franchise business ownership or employment. Students will identify their own capabilities for franchise ownership and assess the implications of their findings. The course focuses on how to evaluate franchise success or failure. Students appreciate the real-world examples and applications that are taught through case studies, lectures, and guest speakers. 

Prerequisite: BUS 1183 - Introduction to Business  
Availability: Fall


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