Aug 24, 2019  
Undergraduate Day Catalog - 2018-2019 
Undergraduate Day Catalog - 2018-2019 [ARCHIVED CATALOG]

PRL 2903 - Introduction to Advertising

3 Credit Hour(s)
An interactive review of the business, creative, behavioral, economic and ethical aspects of advertising, with emphasis on understanding core introductory concepts of the history, philosophy, development, and application of the discipline.

Availability: Spring

View textbook information.