Mar 21, 2023  
Undergraduate Day Catalog 2019-2020 
Undergraduate Day Catalog 2019-2020 [ARCHIVED CATALOG]

BUR 3023 - Consumer Behavior

3 Credit Hour(s)
Provides an analysis of the environmental, social, and psychological factors that influence an individual’s buying decisions. Areas studied include consumer motivation, personality, attitude formation and learning processes, social class, reference groups, marketing media, and institutions.

Prerequisite: MAT 2003 ,  BUR 2153 , MAT 1853  
Availability: Spring

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