Sep 21, 2019  
Graduate & Pharmacy Catalog 2013-2014 
Graduate & Pharmacy Catalog 2013-2014 [ARCHIVED CATALOG]

BUS 5053 - Marketing Management

3 Credit Hours
This course examines the planning processes marketing managers use to develop each functional area of marketing. Students prepare and present a comprehensive marketing plan using actual case studies to identify the central issue, recommend alternatives, and implement strategies.

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