BUR 3053 - Fundraising & Marketing for Non-Profit Organizations

3 Credit Hour(s)

This class will approach marketing and fundraising activities by focusing on the various target markets of nonprofits, including members, clients, the media, the community, donors, foundations, corporations and government and the communication methods to target each of these stakeholder groups. Marketing principles will be applied to all aspects of program development and evaluation, organizational development and nonprofit management. The various communications vehicles available to nonprofit organizations will be presented, including membership campaigns, capital campaigns, proposal writing and presentation, direct mail, special events, and individual major gift programs.

Prerequisite: BUM 2183, BUR 2153, MAT 1853
Availability: Spring

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