Dec 07, 2024  
Undergraduate Evening and Online Catalog 2021-2022 
    
Undergraduate Evening and Online Catalog 2021-2022 [ARCHIVED CATALOG]

BUR 3023 - Consumer Behavior

3 Credit Hour(s)
Provides an analysis of the environmental, social, and psychological factors that influence an individual’s buying decisions. Areas studied include consumer motivation, personality, attitude formation and learning processes, social class, reference groups, marketing media, and institutions.

 

Prerequisite: MAT 2003 , BUR 2153 , MAT 1853  
Availability: Online: Even Falls: A term


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