BUS 3053 - Business Research Methods

3 Credit Hour(s)

An applied and practical course surveying the contemporary advanced research methods and statistical techniques applied to business settings. Upon completion of the course and its prerequisite, students should have a comprehensive understanding of the research process. Topics include advanced research design and collection of data, the use of advanced statistical procedures such as multiple regressions, univariate and multivariate analysis of variance, factor analysis, as well as the interpretation and presentation of results. Students will have the opportunity to apply these concepts and methods to business problems through case- and/or project-oriented methodologies. Where appropriate, computer-assisted problem solving is applied to the use of the research models.

Prerequisite: MAT 1853, BUS 1183, MAT 2003, BUS 2133
Availability: Online: Even Springs, A term

View textbook information.