Marketing, B.S.

General Education Requirements - 43 Credit Hours

Marketing majors must meet the Baccalaureate Degree Requirements  as set out in the General Education Program .

• Mathematics Requirement: Prospective business majors must complete MAT 1853 - College Algebra  or higher with a grade of “C” or better, and are highly encouraged to take this during their freshman year.
• Global Studies Requirement: BUI 3633 - Global Business  fulfills the 3 credit hour Global Studies Requirement.
• Social Science Requirement: Rinker School of Business majors fulfill the 3 credit hour Social Science Requirement through major study (
  BUS 2343 - Principles of Macroeconomics
    and
  BUS 2353 - Principles of Microeconomics
   ).

Required Business Core - 45 Credit Hours

• ACG 2013 - Financial Accounting 3 Credit Hour(s)
• ACG 2023 - Managerial Accounting 3 Credit Hour(s)
• BUS 1183 - Introduction to Business 3 Credit Hour(s)
• BUS 2013 - Business Statistics 3 Credit Hour(s)
• BUS 2133 - Information Systems for Business 3 Credit Hour(s)
• BUS 2343 - Principles of Macroeconomics 3 Credit Hour(s)
• BUS 2353 - Principles of Microeconomics 3 Credit Hour(s)
• BUS 3053 - Business Research Methods 3 Credit Hour(s)
• BUS 3193 - Business Law 1 3 Credit Hour(s)
• BUS 4303 - Business Strategies 3 Credit Hour(s)
• BUF 2173 - Principles of Finance 3 Credit Hour(s)
• BUI 3633 - Global Business 3 Credit Hour(s)
• BUM 2183 - Principles of Management 3 Credit Hour(s)
• BUM 4053 - Leadership & Ethics 3 Credit Hour(s)
• BUR 2153 - Principles of Marketing 3 Credit Hour(s)

Required Marketing Courses - 24 Credit Hours

• BUR 3023 - Consumer Behavior 3 Credit Hour(s)
• BUR 3043 - Sales Management 3 Credit Hour(s)
• BUR 3063 - Special Topics in Marketing 3 Credit Hour(s)
• BUR 3143 - E-Commerce 3 Credit Hour(s)
• BUR 3163 - Integrated Marketing Communications 3 Credit Hour(s)
• BUR 4443 - Marketing Management 3 Credit Hour(s)
• BUR 4463 - International Marketing 3 Credit Hour(s)
• BUSV 4713 - Internship in Business 3 Credit Hour(s)

Note:

Use General Electives to complete a total of 120 credit hours.

Sample Degree Plan

Rinker School of Business Degree Plan (All Majors)