Oct 13, 2025

Undergraduate Catalog 2025-2026 (September 2025*)

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Undergraduate Catalog 2025-2026 (September 2025*)

Marketing Degree Plan

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Year 1 - 31 Credit Hours

Semester 1 - 16 Credit Hours

FYE 1001 - First Year Experience
BUS 1001 - Business Fundamentals
HUM 1013 - Humanities I: Prehistory through 1000 A.D.
ENG 1113 - English Composition I
MAT 1853 - College Algebra (C or better required)
ECO 2353 - Principles of Microeconomics
Fine Arts Elective (2 Credit Hours)

Semester 2 - 15 Credit Hours

Year 2 - 32 Credit Hours

Semester 1 - 16 Credit Hours

Semester 2 - 16 Credit Hours

THL 2153 - Christian Faith and Formation
HHP 1061 - Lifetime Fitness
BUR 2153 - Principles of Marketing
BUF 2173 - Principles of Finance
BUM 2183 - Principles of Management
Science Elective (3 Credit Hours)

Year 3 - 31 Credit Hours

Semester 1 - 16 Credit Hours

BUS 3001 - Business Professionalism
BUR 3043 - Sales Management - ULM (Fall Only)
BUS 3613 - Data Analysis
BUI 3633 - Global Business
Open Elective (3 Credit Hours)
Open Elective (3 Credit Hours)

Semester 2 - 15 Credit Hours

BUR 3023 - Consumer Behavior - ULM (Spring Only)
BUR 3163 - Integrated Marketing Communications - ULM (Spring Only) OR BUR 4463 - International Marketing - ULM
BUR 3203 - Data-Driven Marketing
ECO 3813 - American Free Enterprise
Open Elective (3 Credit Hours)

Year 4 - 26 Credit Hours

Semester 1 - 14 Credit Hours

BUR 3063 - Marketing Research & Decision Making - ULM (Fall Only)
BUR 3143 - Digital Marketing - ULM (Fall Only)
BUR 4443 - Marketing Management - ULM
BUS 4713 - Internship in Business - ULM
Open Elective (2 Credit Hours)

Semester 2 - 12 Credit Hours

BUS 3193 - Business Law 1
BUM 4053 - Leadership & Ethics
BUS 4303 - Business Strategies (Program Capstone)
BUR 4443 - Marketing Management - ULM
BUR 4303 - Marketing Strategy

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