May 23, 2024  
Undergraduate Day Catalog 2019-2020 
Undergraduate Day Catalog 2019-2020 [ARCHIVED CATALOG]

BUR 2153 - Principles of Marketing

3 Credit Hour(s)
Designed to give the student an understanding of the forces and institutions of the market-oriented society in which we live. Examines the business activities that direct the distribution of goods and services from producer to user. Business competence is developed through the study of the strategic functions of the market in an environment of individual freedom.

Prerequisite: BUS 1183 , MAT 1853 
Availability: Fall/Spring

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