BUR 3023 - Consumer Behavior

3 Credit Hour(s)

Provides an analysis of the environmental, social, and psychological factors that influence an individual’s buying decisions. Areas studied include consumer motivation, personality, attitude formation and learning processes, social class, reference groups, marketing media, and institutions.

Prerequisite: BUR 2153, MAT 1853 or higher (not including MAT 2003), MAT 2003
Availability: WPB: Spring

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