BUR 3063 - Marketing Research & Decision Making

3 Credit Hour(s)

This course explores research in the context of making marketing decisions. This course assists in developing the skills necessary to make marketing decisions by providing students with the ability to interpret market research, consumer research, opinion research, and survey research. The development and implementation of a comprehensive qualitative and quantitative marketing research project focused on a current marketing problem will be conducted.

Prerequisite: MAT 1853 or higher (not including MAT 2003), BUR 2153, BUS 3053 or BUS 3613
Availability: WPB: Fall

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