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Sep 08, 2024
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Undergraduate Catalog 2023-2024 [ARCHIVED CATALOG]
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BUR 3143 - Digital Marketing3 Credit Hour(s) This course will explore current strategies and techniques in digital marketing and new media. Topics include an overview of internet marketing with a direct focus on social media marketing, website optimization and analytics, content marketing, email marketing, e-commerce strategies, mobile marketing, search engine optimization, pay per click, conversion optimization and other emerging web-based marketing techniques. Furthermore, a directed case simulation will be used to formulate best practices in digital marketing strategy.
Prerequisite: BUM 2183 , BUR 2153 , MAT 1853 or higher (not including MAT 2003 ) Availability: WPB: Fall
View textbook information.
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