BUR 3143 - Digital Marketing

3 Credit Hour(s)

This course will explore current strategies and techniques in digital marketing and new media. Topics include an overview of internet marketing with a direct focus on social media marketing, website optimization and analytics, content marketing, email marketing, e-commerce strategies, mobile marketing, search engine optimization, pay per click, conversion optimization and other emerging web-based marketing techniques. Furthermore, a directed case simulation will be used to formulate best practices in digital marketing strategy.

Prerequisite: BUM 2183, BUR 2153, MAT 1853 or higher (not including MAT 2003)
Availability: WPB: Fall

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