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Oct 18, 2024
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Undergraduate Catalog 2023-2024 [ARCHIVED CATALOG]
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BUR 3163 - Integrated Marketing Communications3 Credit Hour(s) Study of advertising and other promotional activities. Topics include the promotion mix in marketing goods, services, ideas, and persons.
Prerequisite: MAT 2003 , BUR 2153 , MAT 1853 or higher (not including MAT 2003 ); Senior standing Availability: WPB: Spring
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