BFR 2123 - Principles of Franchising

3 Credit Hour(s)

Explores the evolution and growing importance of franchising as a dynamic business strategy and model and prepare students for franchise business ownership or employment. Students will identify their own capabilities for franchise ownership and assess the implications of their findings. The course focuses on how to evaluate franchise success or failure. Students appreciate the real-world examples and applications that are taught through case studies, lectures, and guest speakers.

Prerequisite: BUS 1001 - Business Fundamentals OR BUS 1183 - Introduction to Business
Availability:

WPB: Fall/Spring
PBA Online: Summer, A Term

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