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Sep 08, 2024
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Undergraduate Catalog 2023-2024 [ARCHIVED CATALOG]
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BUS 5053 - Marketing Management3 Credit Hour(s) This course examines the planning processes marketing managers use to develop each functional area of marketing. Students prepare and present a comprehensive marketing plan using actual case studies to identify the central issue, recommend alternatives, and implement strategies.
Availability:
- WPB: Spring
- Online: Spring
View textbook information.
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