PRL 4053 - Public Relations Campaigns

3 Credit Hour(s)

This capstone course analyzes and applies the fundamentals of campaign development and implementation. Use of real-life cases, tracking of current public relations issues, and creation of a full-scale public relations plan for an actual client are planned and executed.

Prerequisite: PRL 2803, PRL 3123, PRL 4013, and senior standing
Availability: WPB: Spring

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