Public Relations, B.A.

Location(s): West Palm Beach Campus (Day)

Print Degree Planner (opens a new window) |

120 Credit Hours

Program Learning Outcomes

“Expected student learning outcomes specify the knowledge, skills, values, and attitudes students are expected to attain in courses or in a program.” Page 69. Resource Manual for the Principles of Accreditation: Foundations for Quality Enhancement, Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), 2018.

1. Students will define public relations and the four-step process for successful public relations programs and campaigns.

2. Students will demonstrate skill in writing strategic messages for global, diverse audiences in a variety of media formats.

3. Students shall understand standards of performance, professionalism and ethical conduct for public relations practitioners.

4. Students will demonstrate skill in developing strategies, goals, objectives and tactics to solve public relations problems or to take advantage of public relations opportunities in a variety of social contexts.

Graduation Requirements

Conferral of a Baccalaureate degree in this program of study is determined by successful completion of the Baccalaureate Graduation Requirements outlined here .

NOTE: Students must earn 39 upper level (3000-4000) credit hours in order to graduate. A total of at least 21 of these upper level credit hours must be completed in the selected major.

Visit this program’s information page for additional program-specific requirements.

Faith, Roots, and Reason (General Education) - 43 Credit Hours

Public Relations majors must meet the Baccalaureate Degree Requirements as set out in the Faith, Roots, and Reason Program .

Public Relations Major - 42 Credit Hours

Communication Core Courses - 9 Credit Hours

Required Public Relations Courses - 33-35 Credit Hours

Concentrations

Public Relations majors may select a stand-alone major or add one of four optional concentrations:

Concentration in Social Media

(Public Relations majors with a concentration in social media should take Social Media Strategy, since their major already requires PRL 3353 Social Media Management)

PRL 3553 - Social Media Management or PRL 4033 - Social Media Strategy (Prereq PRL 3353)
PRL 4043 - Brand Management
DMP 1403 - Digital Video Production

Concentration in Sports Public Relations:

Concentration in Health Public Relations:

Students with a concentration or minor in Health Communication must take PSY 2133 as their Social Science elective in Faith, Roots and Reason General Education Requirements)
COM 4143 - Principles of Organizational Communication
HHP 1083 - Medical Terminology
PSY 4703 - Skills and Ethics in the Helping Professions (prereq: PSY 2133)

Concentration in Advertising:

Additional Required Credit Hours - 35 Credit Hours

These additional hours may be fulfilled by a minor, second major, general electives taken concurrently, previous coursework taken at PBA or through transfer credits.

Sample Degree Plan

Public Relations Degree Plan