BFR 4123 - Franchise Management & Operations

3 Credit Hour(s)

Explores the multifaceted disciplines that contribute to the successful management and operations of both franchiser and franchisee organizations. Examines the roles of human resources, franchise recruitment, training and support, legal, sales, marketing, and other divisions specific to franchise operations. The course relies on lectures, case studies, and guest presentations, and gives students the opportunity to work in teams to develop strategies for managerial success.

Prerequisite: BFR 2123 - Principles of Franchising
Availability:

WPB: Spring
PBA Online: Even Summers, B Term

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