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Sep 08, 2024
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Undergraduate Catalog 2023-2024 [ARCHIVED CATALOG]
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BUS 5213 - International Marketing3 Credit Hour(s) Introduction to issues and practices in international marketing. Focus is placed on cultural, legal, social, economic, and behavioral differences that affect marketing in global environments and on how the marketing mix is adapted to different cultures, Importance of world trade and the global business environment is emphasized.
Prerequisite: BUS 5053 Availability: Fall/Spring
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