Marketing, B.S.

Program Learning Outcomes

“Expected student learning outcomes specify the knowledge, skills, values, and attitudes students are expected to attain in courses or in a program.” Page 69. Resource Manual for the Principles of Accreditation: Foundations for Quality Enhancement, Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), 2018.

1. Students will exhibit business appropriate communication skills.
2. Students will exhibit the ability to successfully perform in a group or team.
3. Students will exhibit an understanding of elements, standards, and application of critical thinking.
4. Students will exhibit business skills in the following areas:  Technology, Research, Finance, Accounting, Marketing, Global Business, Management, Business Law.
5. Students will exhibit the ability to express a Christian Worldview as it relates to business practices.

General Education Requirements - 43 Credit Hours

Marketing majors must meet the Baccalaureate Degree Requirements  as set out in the General Education Program .

• Mathematics Requirement: Prospective business majors must complete MAT 1853 - College Algebra  or higher with a grade of “C-” or better, and are highly encouraged to take this during their freshman year.
• Global Studies Requirement: BUI 3633 - Global Business  fulfills the 3 credit hour Global Studies Requirement.
• Social Science Requirement: Rinker School of Business majors fulfill the 3 credit hour Social Science Requirement through major study (
  BUS 2343 - Principles of Macroeconomics
    and
  BUS 2353 - Principles of Microeconomics
   ).

Required Business Core - 45 Credit Hours

• ACG 2013 - Financial Accounting
• ACG 2023 - Managerial Accounting
• BUS 1183 - Introduction to Business
• BUS 2133 - Information Systems for Business
• BUS 2343 - Principles of Macroeconomics
• BUS 2353 - Principles of Microeconomics
• BUS 3053 - Business Research Methods
• BUS 3193 - Business Law 1
• BUS 4303 - Business Strategies
• BUF 2173 - Principles of Finance
• BUI 3633 - Global Business
• BUM 2183 - Principles of Management
• BUM 4053 - Leadership & Ethics
• BUR 2153 - Principles of Marketing
• MAT 2003 - Elementary Statistics

Required Marketing Courses - 12 Credit Hours

• BUR 3023 - Consumer Behavior
• BUR 3043 - Sales Management
• BUR 4443 - Marketing Management
• BUR 4463 - International Marketing

Advanced Marketing Concentration - 12 Credit Hours

• BUR 3063 - Marketing Research & Decision Making
• BUR 3143 - Digital Marketing
• BUR 3163 - Integrated Marketing Communications
• BUSV 4713 - Internship in Business

Franchise Concentration - 12 Credit Hours

• BFR 2123 - Principles of Franchising
• BFR 3123 - Franchise Creative Ventures
• BFR 4123 - Franchise Management & Operations
• BUSV 4723 - Internship in Franchising

Note:

Use General Electives to complete a total of 120 credit hours.

Sample Degree Plan

Marketing Degree Plan Advanced Concentration  

Marketing Degree Plan Franchise Concentration